The property developer already has a vision: spacious family homes set in a beautiful countryside a stones throw away from town. The architectural dream materializes in style, the builder in sustainable techniques. The corporation takes care of the social aspect of the plan.

Everyone is enthusiastic and wants to invest. However to date: there isn’t a shovel in the ground or even a construction site. It promises to become a win-win situation, but the success depends on good communication. In other words the bearskin has already been sold before the bear has been shot. Do you want to know how to hit your target?